How Can You Learn SEO Completely for Free in 2023

Undoubtedly, SEO is a golden opportunity to build a strong career online. You can become a freelancer or a 9-5 employee or start your own agency helping businesses grow. But the thing is, every skill requires learning. But what if I tell you that you can learn SEO completely for free?

Yes, that’s possible. In this article, you’ll get a detailed guide on how to master SEO for Free! However, you should understand learning SEO takes time and lots of effort and patience. It’s not an overnight learning skill. You need to keep yourself updated throughout your SEO career.

Importance of Learning SEO

Before we dive into the various methods of acquiring SEO knowledge without spending a dime, let’s first grasp the significance of learning SEO.

You must know that SEO is an excellent career path with promising prospects. As businesses continue to shift their operations online, they require SEO experts. Additionally, the skill to enhance a website’s ranking on search results is highly sought after in the job market.

The demands placed on SEO professionals are continually evolving. Search engines like Google frequently update their algorithms, keeping SEO practitioners on their toes. By learning SEO, you give yourself an opportunity to the ever-changing digital realm.

5 Best Ways to Learn SEO Completely for Free

5 ways to learn seo for free

1. Get Free SEO Courses

The internet is a treasure trove of free SEO courses offered by reputable platforms. Here are a few notable ones:

Hubspot Academy: Hubspot offers a range of free courses that cover SEO fundamentals and advanced techniques. Their courses are comprehensive, with many useful resources. And the best part is, you’ll get a certificate to showcase in your socials and everywhere.

Coursera: While Coursera primarily offers paid courses, many institutions and universities provide free audit options. You can find SEO courses that cover topics like keyword research, on-page optimization, and link building. Course by UC Davis is one of the best for free!

Yoast Academy: Known for its SEO plugin for WordPress, Yoast also provides free SEO training. Their courses are user-friendly and suitable for beginners.

Numerous websites and platforms offer free SEO courses, often in the form of video lectures and downloadable resources. Explore options like Moz, SEMrush, and LinkedIn Learning.

2. Learn from YouTube Channels

YouTube is a goldmine to learn SEO for free, with amazing tutorials and insights. Many experienced SEO professionals and digital marketers share their knowledge through video content. Here are some of the best channels to follow:

– Neil Patel: Neil Patel, a renowned digital marketer, offers a plethora of SEO-related content on his channel. His videos cover everything from keyword research to content optimization.

Complete SEO course for free by Neil Patel

Brian Dean Backlinko: Brian Dean’s channel is a go-to resource for SEO enthusiasts. He breaks down complex concepts into digestible videos, making it easy for beginners to grasp advanced SEO strategies.

Ahrefs: Ahrefs, another popular SEO tool, shares valuable insights on their channel. You can learn about competitor analysis, link building, and more.

– WsCube Tech: This channel is especially for those who understand Hindi. They share videos with detailed information about SEO, blogging, and digital marketing. Every Indian should check this channel. 

Full SEO Course by WsCube Tech

3. Read SEO Blogs

Blogs are an excellent way to stay updated with the latest SEO trends and practices. Here are some trusted sources:

Search Engine Journal: This blog covers a wide range of SEO topics, including industry news, best practices, and case studies. It’s a valuable resource for both beginners and experienced SEO professionals.

Google Search Central Blog at learn your skills
Google Search Central Blog

Google Search Central: Who better to learn from than Google itself? Google’s official blog provides insights into search engine updates and guidelines for optimizing websites.

HubSpot Blog: HubSpot offers a variety of SEO-related articles and guides. Their content is known for its clarity and practical tips. However, HubSpot also publishes other topics on Digital marketing. 

Ahrefs Blog: Ahrefs’ blog is a treasure trove of SEO knowledge. They dive deep into topics like keyword research, link building, and content strategy.

By regularly reading SEO blogs, you can stay informed about industry developments and implement best practices in your own projects.

4. Apply Your Knowledge in Practical Work

Learning SEO isn’t just about theory; it’s also about practical application. Here are some ways to put your SEO knowledge to work for free:

One of the best ways to learn SEO is by creating and optimizing your own website. You can start a personal blog or a small online project. Experiment with keyword research, on-page optimization, and tracking your website’s performance.

Many companies offer SEO internships, even to beginners. Internships provide a structured learning environment where you can work on real projects and receive guidance from experienced professionals. If you’re from India, you can try Internshala.

Once you have little experience, start freelancing for local businesses or on Upwork and Fiverr. Even if the pay scale is low, just grab it. You must get more experience to build a portfolio. Freelancing allows you to gain hands-on experience while helping others improve their online visibility.

5. Join SEO Communities and Forums

Being part of SEO communities like Reddit’s r/SEO or forums like WebmasterWorld can be incredibly beneficial. You can ask questions, share experiences, and learn from others in the field. It’s a free way to tap into the collective wisdom of SEO practitioners worldwide.

By actively participating in SEO communities, you can stay updated, troubleshoot issues, and network with like-minded individuals who share your passion for SEO.

💡 Pro Tip: Always keep up with industry updates, as search engine algorithms change frequently. Staying informed ensures your SEO strategies remain effective.


Remember, in a digital world, visibility means success! Hence, you should learn SEO, whether for free or with investment, as it’s an invaluable asset to build your career. Stay patient and persistent. SEO is a marathon, not a sprint. It takes time to see results, but the learning process itself is rewarding. Experiment, make mistakes, and keep refining your skills.


How long does it take to become proficient in SEO?

Becoming proficient in SEO varies from person to person. With consistent learning and practical application, you can start seeing results within a few months. Mastery, however, may take a year or more.

Do I need coding skills for SEO?

Coding skills are not mandatory for SEO, but they can be beneficial. Basic HTML and CSS knowledge can help you make technical SEO improvements. However, many SEO tasks can be accomplished without coding expertise.

Can I learn SEO without a website of my own?

While having your website is an advantage for practical applications, you can still learn SEO without one. You can practice SEO techniques on test websites, work on freelance projects, or intern with companies to gain hands-on experience.

Learn Your Skills
Learn Your Skills
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